Many customer databases have these labels.

WouldnвЂ™t it be nice if, when people walked into a store, they had a label on them that indicated whether they were new to the store, had visited but never purchased, had purchased once but not again, or had purchased many things? If people had labels like that, the salesperson that greets them would probably say something different to each group. Segmenting your list based on customer type In this post, weвЂ™ll look at different ways to segment your email list in order to increase email engagement and revenue. If you have never heard the term segmentation, it is the practice of grouping your existing customers (and email subscribers) together based on criteria that you define. To address this problem, you can create personalized email messages s based on specific criteria that you define using segmentation. womenвЂ™s clothing, menвЂ™s clothing and kids' clothing), do you think every subscriber is interested in allВ product categories? Do you want to send the same message to everyone, then? Of course not. On top of that, if you sell items in different categories (e.g. YouвЂ™ve probably got a mix of: potential customers (havenвЂ™t made a purchase yet), new customers (just made their first purchase), loyal customers (have made many purchases), andВ inactive customers (havenвЂ™t made any purchases in a while). If you think about it, not every subscriber on your mailing list is equal. One of the biggest mistakesВ you can make with your email list is to send the same message to all of your subscribers.

How to get mailing lists for free